Strategic Communications, ChatGPT & Public Affairs Training

Customized training for public affairs specialists, government relations managers, scientists as advocates, diplomats and MBA students.

Explore Free Practices

What We Offer

Unlock the secrets of effective advocacy and strategic communication with our targeted training designed for the ambitious professional.

Understand How the EU & Policy-making Works

EU officials and practicioners share insights on how the European Union works, with lots of examples and case studies.

Tips & Tricks on Global Public Affairs

Public affairs specialists will give you insights on how to engage with your audience,manage stakeholders and work with European or US policy-makers.

15+ Webinars, E-books & E-learning

Check out our free e-books, e-learning courses, instuctional videos and free training webinars on the European Union lobbying and more.

For Scientists, Managers, MBA Students

Our short training courses are perfectly suited for scientists, public affairs managers, diplomats and MBA students alike.

Meet Our Trainers

Learn from the best. Our instructors are experts in public affairs and strategic communication, with real-world experience to share.

András Baneth

Director of the Academy

Founder of the Academy, author, entrepreneur, EU affairs and online communication expert. His bestselling Ultimate EU Test Book has sold over 60,000 copies and helped thousands of candidates prepare for EU career competitions.

András has a wide knowledge of EU policies, institutions and communication, his career having included seven years’ experience at the European Commission’s Secretariat General and President Barroso’s briefing team, and the European Court of Justice. Fluent in English, French and Spanish, he holds an M.A. in law and political sciences and the degree of Master of European Public Administration from the College of Europe, Bruges, Belgium. András has trained over 500 corporate executives, managers and diplomats on EU decision-making, lobbying and online communication.

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Jacques Foul

Senior Expert

Jacques Foul is a digital communication consultant and trainer specialising in helping policy communications teams upgrade their online communications with more effective strategies, AI and thought leadership.

His past clients include the World Food Programme, SolarPower Europe, the European Commission and the European Investment Bank.

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Dr. Alan Hardacre

Senior Expert

Alan is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com.

Alan holds a BA (Hons) in Modern European Studies from Loughborough University (UK) and a DEA de Science Politique from the Institut d’Études Politiques de Lyon. In 2008 he was awarded his PhD in International Economic and Political Relations from Loughborough University.

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Sonia Florian

Senior Expert

Sonia brings over ten years of experience in institutional relations, along with a solid academic background in economics and political science. She has a knack for understanding EU policies and using technology effectively to communicate internationally.

Before returning to Romania, Sonia worked in Europe and Asia, gaining experience as a consultant in Brussels.She held roles at the EU Delegation in Japan and the United Nations Industrial Development Organization. Soniaalso worked in the private sector, focusing on public affairs consulting and the energy industry.Sonia's entrepreneurial spirit is evident in her ventures beyond consultancy. She fearlessly tackled new challengesand turned them into opportunities.Fluent in English, French, Romanian, and Hungarian, Sonia effortlessly connects with people from diversebackgrounds. Her practical knowledge of German and Japanese enriches her global perspective.

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Dr. Paul Shotton

Senior Expert

Paul works as a private consultant in public affairs training and strategy, in addition to lecturing at the European Studies Programme at The Hague University of Applied Sciences.

In his role as a consultant, he specializes in providing services such as training, simulations in lobbying and advocacy, project management, and strategic advice. His mission is to equip public affairs and advocacy professionals with the latest skills in issue management, stakeholder engagement, strategic communications, and planning.His current areas of academic research interest focus on European Union interest groups, lobbying, and particularly questions related to influence in the context of relations between interest groups and decision-makers throughout the European Union institutions. His current projects center on the monitoring, evaluation, and strategic planning of lobbying and advocacy campaigns.

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Matteo Pederzoli

Senior Expert

Matteo Pederzoli coaches MEPs in Political Communication and teaches Public Speaking and How to optimize AI Tools for Communication to EU civil servants, including the European Labour Authority EURES Communication Working Group and the management of the Interreg Italy-Croatia cooperation program.

Matteo has conducted workshops on Strategic Communication and spoke on Compelling Narratives at DG NEAR events. He is the rapporteur for ECDC’s expert meetings and manages communication for the EU-funded TrialsNet project, focusing on advanced 5G applications. His event moderation portfolio includes engagements with DG EMPL, Council presidencies, and DG Competition. Matteo’s core expertise lies in stakeholder engagement and strategic communication, as evidenced by the ‘’EU Unplugged’’ debate series. He’s developed award-winning outreach campaigns within the context of the strategic planning and delivering of global gatherings dedicated to finding solutions to the pressing challenges of our time, such as the World Expos, on behalf of the European Institutions. He has contributed to the EU’s participation at Expo 2025 Osaka Kansai. He has spoken at congresses of various associations and has a background in journalism and international affairs.

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Testimonials

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

"The custom workshops designed by Advocacy Academy for our organization were outstanding. Tailored to our specific needs, they addressed our challenges with EU engagement and provided actionable solutions. Their expertise is truly unparalleled."

T. Marek
EU Affairs manager, Prague

“We signed up for a Brussels in a Day course recently and it offered excellent practical insights on how EU institutions work. The case studies featuring the European Commission and decision-making were relevant and appreciated by our staff. I have since recommended the Academy to various colleagues.”

J. Dorte
EU Affairs manager, Brussels

"The EU Policy-Making webinar series was a game-changer for our team. The in-depth analysis and real-world applications provided by the trainers have significantly enhanced our strategic approach to EU affairs. A must-attend for anyone serious about making an impact in the EU sphere."

A. Svensson
Policy Advisor, Stockholm

"Advocacy Academy's e-learning modules have been instrumental in our understanding of complex legislative procedures. The interactive elements and case studies make learning both engaging and effective. Our team feels more confident than ever in navigating the EU landscape."

M. Dupont
Public Affairs Consultant, Paris

Latest Blog Posts

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Eurovision vs. EU Lobbyists

Eurovision vs. EU Lobbyists: more similar than you might think.

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Navigating the EU Elections: Building Bridges with New MEPs in Brussels

With the 2024 EU elections ushering in a fresh cohort of Members of the European Parliament (MEPs), Brussels will find itself amidst a whirlwind of change and opportunity. Engaging with these newly elected representatives will be more than just a matter of politics — a chance to shape the foreseable future of Europe.

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Demystifying AI in Brussels Lobbying: Understanding the Role and Impact

Within the intricate ecosystem of Brussels, where politics converges with policy and innovation, a new protagonist has stepped onto the stage: artificial intelligence (AI). As lobbyists and policymakers navigate this dynamic environment, understanding the role and impact of AI in lobbying has become increasingly crucial.

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