20 Timeless Secrets of Great Campaign Slogans (From “Yes We Can” to Today)

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We analysed 150 campaign slogans from the past decades from around the world: here are 20 best practices to inspire you. hashtag#yeswecan

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‍When you are brainstorming your next (advocacy) campaign, think of these approaches to create a more memorable tagline:

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1. Keep the slogan short and easy to remember.

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2. Use simple and clear language, avoid jargon.

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3. Ensure it conveys a single, focused message.

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4. Make it emotionally engaging to resonate with audiences.

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5. Use strong, active words instead of abstract terms.

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6. Create slogans that are positive and inspiring.

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7. Ensure the message is relevant to the target audience.

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8. Use contrast or tension to make it stand out.

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9. Rhyme, rhythm, or wordplay can increase memorability.

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10. Make it adaptable across media and contexts.

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11. Ensure the slogan reflects the broader campaign values.

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12. Avoid slogans that could be easily misinterpreted.

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13. Use inclusive language to broaden appeal.

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14. Test slogans with different groups before finalizing.

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15. Make it specific enough to be meaningful, not vague.

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16. Anchor it in concrete imagery or associations.

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17. Consider cultural sensitivities and language differences.

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18. Ensure consistency with the organization’s identity.

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19. Create urgency or a sense of action where relevant.

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20. Aim for slogans that can live beyond a single campaign.

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This was originally posted on Andras Baneth's LinkedIn account.

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