Strategic Communications, ChatGPT/AI & Public Affairs Training

Customized training for communication experts, public affairs specialists, government relations managers, scientists, diplomats and MBA students.

Explore Free Resources

What We Offer

Unlock the secrets of advocacy, influence, and strategic communication with our training designed for professional teams around the globe.

Strategic Communication & Influence in Practice

Messaging, framing, persuasion, strategy: experts with decades of experience will help your team get to the next level, including the practical use of AI tools.

Tips & Tricks on ChatGPT/AI for Persuasion

Use the full potential of ChatGPT, Gemini and AI tools to massively improve your effectiveness, influence, and outreach - in your daily work, with full respect to ethics & privacy.

FREE Webinars, PDFs & E-learning videos

Check out our free PDFs (e-books), instructional videos and  training webinars on strategic communication, influence, advocacy, ChatGPT and more.

For Managers, Scientists,  NGOs & Diplomats

Our hands-on workshops are perfectly suited for scientists, business managers, diplomats and MBA students alike, globally.

Meet Our Trainers

Learn from the best. Our instructors are experts in public affairs and strategic communication, with real-world experience to share.

András Baneth

Director of the Academy

Founder of the Academy, author, entrepreneur, EU and strategic communication expert. His bestselling Ultimate EU Test Book has sold over 100,000 copies and helped thousands of candidates prepare for EU career competitions.

András has a broad knowledge of political communication, his career having included 7 years’ at the European Commission’s Secretariat General and President Barroso’s briefing team, and the European Court of Justice. Fluent in English, French and Spanish, he holds an M.A. in law and political sciences and the degree of Master of European Public Administration from the College of Europe, Bruges, Belgium. András has trained over 3,500 corporate executives, scientists, managers and diplomats on advocacy, communication, and lobbying.

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Jacques Foul

Senior Expert

Jacques Foul is a digital communication consultant and trainer specialising in helping policy communications teams upgrade their online communications with more effective strategies, AI and thought leadership.

His past clients include the World Food Programme, SolarPower Europe, the European Commission and the European Investment Bank.

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Dr. Alan Hardacre

Senior Expert

Alan is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com.

Alan holds a BA (Hons) in Modern European Studies from Loughborough University (UK) and a DEA de Science Politique from the Institut d’Études Politiques de Lyon. In 2008 he was awarded his PhD in International Economic and Political Relations from Loughborough University.

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Sonia Florian

Senior Expert

Sonia brings over ten years of experience in institutional relations, along with a solid academic background in economics and political science. She has a knack for understanding EU policies and using technology effectively to communicate internationally.

Before returning to Romania, Sonia worked in Europe and Asia, gaining experience as a consultant in Brussels.She held roles at the EU Delegation in Japan and the United Nations Industrial Development Organization. Soniaalso worked in the private sector, focusing on public affairs consulting and the energy industry.Sonia's entrepreneurial spirit is evident in her ventures beyond consultancy. She fearlessly tackled new challengesand turned them into opportunities.Fluent in English, French, Romanian, and Hungarian, Sonia effortlessly connects with people from diversebackgrounds. Her practical knowledge of German and Japanese enriches her global perspective.

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Dr. Paul Shotton

Senior Expert

Paul works as a private consultant in public affairs training and strategy, in addition to lecturing at the European Studies Programme at The Hague University of Applied Sciences.

In his role as a consultant, he specializes in providing services such as training, simulations in lobbying and advocacy, project management, and strategic advice. His mission is to equip public affairs and advocacy professionals with the latest skills in issue management, stakeholder engagement, strategic communications, and planning.His current areas of academic research interest focus on European Union interest groups, lobbying, and particularly questions related to influence in the context of relations between interest groups and decision-makers throughout the European Union institutions. His current projects center on the monitoring, evaluation, and strategic planning of lobbying and advocacy campaigns.

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Matteo Pederzoli

Senior Expert

Matteo Pederzoli coaches MEPs in Political Communication and teaches Public Speaking and How to optimize AI Tools for Communication to EU civil servants, including the European Labour Authority EURES Communication Working Group and the management of the Interreg Italy-Croatia cooperation program.

Matteo has conducted workshops on Strategic Communication and spoke on Compelling Narratives at DG NEAR events. He is the rapporteur for ECDC’s expert meetings and manages communication for the EU-funded TrialsNet project, focusing on advanced 5G applications. His event moderation portfolio includes engagements with DG EMPL, Council presidencies, and DG Competition. Matteo’s core expertise lies in stakeholder engagement and strategic communication, as evidenced by the ‘’EU Unplugged’’ debate series. He’s developed award-winning outreach campaigns within the context of the strategic planning and delivering of global gatherings dedicated to finding solutions to the pressing challenges of our time, such as the World Expos, on behalf of the European Institutions. He has contributed to the EU’s participation at Expo 2025 Osaka Kansai. He has spoken at congresses of various associations and has a background in journalism and international affairs.

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Testimonials

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

I enjoyed the AI webinar yesterday. I really liked the fact that concrete examples on how to use AI in our job were provided. This is something extremely useful and seldom provided at other AI events. So, many thanks again for the opportunity to join it!

Trade association manager

Many thanks to you both. This was an insightful workshop for public affairs professionals. Highly recommend it!

Lev Turner
GIGAEurope

Very insightful! Thanks a lot both for an excellent workshop! Hi Jacques! Indeed, it was super helpful and super well organized!

Ana Rivas Valero
Kellen

A big thank you to the both of you! It was very educational, I highly recommend it to anyone interested in learning how to use AI effectively in their day to day tasks.

Sabri Khelil
IOGP Europe

I can sincerely recommend this workshop in person or online to any organization and/or company that wants their teams to learn in a fast fashion in a timely manner. Even if your niche is not Public Affairs. Much valuable experience 🫶🏻 Thank you 🙏: Very on point organized and well informative!

Lidia Esther Aviles
AELSTONE

"Just to let you know that I was very impressed with your presentation today in Luxembourg for FORE. Thank you for the inspiration to move forward to reach our aims."

Simon
German chemical company

"I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs and were very enthusiastic about your way of presenting and the chance you gave them to ask questions."

University of Leiden group visit to Brussels

"It is always worth listening to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny."

Corporate training participant

“It was probably the most useful workshop I've ever attended.”

European Youth Forum participant

"Thank you very much for the excellent in-person workshop last week. It was exactly what we needed given our level of experience, and it was tailored in an ideal way so as to provide us with broad exposure and also to open numerous doors in how we can think about advocacy in Europe. There were many memorable conversations, and an outstanding cast of characters."

Tomás R.
Federation of European Neuroscience Societies, Ireland

"I would like to take this opportunity to thank you for the training. It was definitely very interesting and my team had very positive feedback afterwards. Everyone was very pleased with the content. Your explanations were very clear. I hope we will be able to foresee more trainings with your services as for next year."

Nadia K.
Manager, EMEA

"Andras has provided training and facilitation on multiple occasions for the GCSP’s 8-month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs."

Dr. Siobhan M.
Director, Leadership in International Security Course, Geneva

“I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.”

George T.
Senior Director EMEA

“Our session was very informative, helpful -- and fun!”

Maryam S.
Bayer CropScience, USA

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