Blog Post
September 20, 2025
AI Won’t Replace Your Communications Team—But It Can Make Them Smarter
Running an AI workshop with the European Research Executive Agency, we explored how co-intelligence—human creativity + AI—can boost communications, from attracting scientists to Europe to crafting more persuasive campaigns.
So many use cases, so much potential.
A rewarding experience to run an AI workshop for the European Research Executive Agency (REA) communications team with Jacques Foul.
One case study was finding ways to attract more scientists to Europe.
Creating a detailed demographic/sociological cohort of the target audience, applying communication frameworks for more persuasive messaging, and running GPT@JRC-powered brainstorming conversations for creative campaigns is the “co-intelligence” (as per Ethan Mollick’s book) approach we advocate: human ingenuity + artificial intelligence.
“AND” not “either/or”.
This was originally posted on Andras Baneth's LinkedIn account.
