Blog Post
October 5, 2025
MessageLab.ai: Testing Your Message Against Virtual Audiences Before the Real World Does
MessageLab.ai is a new venture exploring how AI can personalize persuasion in politics, business, and marketing. By testing messages against detailed virtual personas and communication frameworks, it helps refine slogans, press releases, and pitches before they reach real audiences. Beta coming soon.
This is exciting: MessageLab.ai is starting to take shape (but no website yet :-)
This new venture was born of an idea that personalized political, business, and marketing persuasion is now possible with AI.
We've created dozens of highly detailed virtual personas and 'cohorts' (groups sharing common traits, e.g. "German conservative Members of the European Parliament", "Blue collar workers in Ohio" etc.), along with 20 'communication frameworks', so that "they" can provide feedback and improvement suggestions for your slogans, press releases, and even startup pitches. This can help you find formulate your message in a way that will resonate better with your real-world audience.
We have plenty of ideas for features to build into it, but for now, we’re aiming for a beta release in 2-3 months.
Stay tuned 😎
(...and follow my account &Influence Builders for updates)
This was originally posted on Andras Baneth's LinkedIn account.
