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How much should you charge for your services? Here are a few ideas.

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Pricing is not about “what others charge” or what feels “reasonable”.

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It’s about:

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- What makes you feel comfortable *inside* when you give your fee

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- Your perceived value (by the prospective client)

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- The outcome/impact you help deliver

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- The client’s urgency, and your availability/cost (of doing something else)

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- The credibility you’ve built

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- The cost of not hiring *you*

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Aiming to charge more? Then:

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- stop selling time, start selling impact/quality

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- make your work unique and impossible to compare apples-to-apples

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- outline a clear pricing logic

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Or charge zero. Not as a fee, but as a 100% discount before you are trusted enough to charge your real worth, or to get exposure to a high potential prospective client.

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Thoughts...?

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(p.s.: I almost always charge zero also for students, trainees, young professionals, or causes and groups whose purpose I believe in)

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This was originally posted on Andras Baneth's LinkedIn account.

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