"I want to run an advocacy campaign targeted at EU policy-makers dealing with pharma issues." - but who are they? What describes them as a group? How do I come up with relevant messages?

AI can be very helpful for basic audience research for communication campaigns, if prompted well.

Below is a short demonstration of the use case, and a couple of additional demographic and sociological pointers to guide the search that I prompted Perplexity to conduct.

It shows 'Pro' but I haven't paid a single cent for it (if I used it more, I would need to, but at this level it's free). And it's doing a pretty impressive job.

A good question (query/prompt) is worth a thousand answers.

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*This was originally posted on Andras Baneth's LinkedIn account.