Who is it for?
This session is designed for secretary generals, policy directors, and heads of communications in trade associations working under the constant pressure to run their organisations efficiently and deliver more for their members.
What will you get out of it?
- Participants will learn a sharper way of thinking about AI as a tool to strengthen focus, improve member support and deliberately stop work that does not add value.
- We will explore how AI can be used to clarify priorities and support better decisions, rather than accelerating low-value activities or producing more content for the sake of it.
- Based on real use cases and techniques developed while training 2,000+ communications professionals, the session challenges common ways AI is misused to reinforce busyness and fragmentation.
