AI has moved fast in public affairs. Teams are already using it for monitoring, research, drafting, content creation and stakeholder outreach.
The question is no longer whether to use AI, but how to use it well and what to prepare for next.
Join András Baneth and Jacques Foul for a practical session exploring seven AI use cases that will shape public affairs work in 2027.
What we’ll cover
• Automating public affairs workflows without coding
• Using synthetic personas and understanding the risks
• Transparency, labelling and watermarking
• How search is shifting towards generative engine optimisation
• Creating content that does not sound like AI
• Improving presentations and visual design
• AI governance and adoption within public affairs teams
Who is it for?
Public affairs and government relations professionals who have moved beyond the AI basics and want practical ideas they can apply to their work.
Wednesday, 7 October 2026
14:30–15:15 Brussels time
30-minute presentation followed by 15 minutes of Q&A
