We analysed 150 political and advocacy campaign slogans from around the world to uncover what makes them memorable. Here are 20 timeless principles—from clarity and emotion to rhythm and action—that can help you craft a powerful, lasting message.
Discover why the most impactful AI workshops focus on creativity, not technology. Join Jacques Foul and team for a free in-person masterclass on 11 September in Brussels — a hands-on session on using AI for real problem solving, not just prompting tricks.
A simple but powerful prompt tweak: tell ChatGPT or Copilot to ask clarifying questions before answering. It transforms vague inputs into thoughtful, high-quality responses — and makes your AI conversations far more effective.
A sharp reminder from Guillermo del Toro: technology isn’t the real threat — human carelessness is. As AI evolves, our biggest challenge isn’t machine intelligence but the lack of responsibility and foresight guiding its use.
A chilling look at how Meta’s AI companions are engineered to emotionally engage — and potentially exploit — young users. Behind the friendly chat lies a system optimized for data extraction and profit, not wellbeing. Here’s why this deserves real oversight, not just promises of self-regulation.
A powerful reminder that compelling stories — whether in film, politics, or advocacy — hinge on character, not plot. This book unpacks the psychology behind unforgettable storytelling and why authenticity beats spectacle every time.
A clear, no-noise summary of the 12 most important AI trends shaping 2025 — from the China–US race to open-source breakthroughs, reasoning models, and energy challenges. A must-read for anyone tracking how AI will reshape business, politics, and society next year.
Discover how creative storytelling and AI-generated video can make EU careers campaigns more engaging. See three fun, experimental scenes we produced at EU Training — and get inspired to rethink recruitment content.
