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How do you get your potential clients to *pay* for your sales pitch?

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A few weeks ago I attended a theatre event in Budapest, organized (!) by an HR software company.

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App companies typically push their way into HR departments with demos, cold emails, and sales pitches. This company did the exact opposite.

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Instead of selling their app, they put on a live show.

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Three actors played out painfully relatable workplace scenarios:

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* A boss whose “direct” feedback turns into a disaster.

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* An employee drowning in a task but too scared to admit it.

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* A team stuck in passive-aggressive email warfare.

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After each scene, a jury of communication experts (among them Peter Szeremi) stepped in, analyzed what went wrong, and "coached" the actors on fixing or improving their approach. They then replayed the scene, applying the feedback in real time and providing immediate lessons for the audience.

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The result?

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Hundreds of professionals came for the theatre, stayed for the fun and the insights—and the company behind got excellent exposure.

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No hard sell. Just value.

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A smart marketing approach.

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Now the question is: how to apply this approach for other businesses...?

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This was originally posted on Andras Baneth's LinkedIn account.

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