Blog Post
September 12, 2025
When AI Outsells Humans: What Persuasive Machines Mean for Advocacy, Politics, and Beyond
A new study suggests AI tools can be more persuasive than humans—including lobbyists and activists. What does this mean for advocacy, politics, and communication strategies? Explore the risks and opportunities of persuasive machines.
Are (some) AI tools more persuasive than a lobbyist/activist?
It seems the answer is 'yes'.
According to a new study (https://lnkd.in/eqWqx5PM), Claude (a tool like ChatGPT/Gemini) could convince people more effectively than incentivized humans.
What does that mean for advocacy, politics, democracy, mis/disinformation, and parenting ("you gotta eat your broccoli!") ?
When these tools are integrated into humanoid robots, the tool itself will be invisible but its impact is going to be far-reaching.
Until then, you can use it to craft better arguments, memorable press releases (OK, that's an oxymoron), and speeches that actually get the audience fired up.
How? Get in touch and we'll train your team 🤖
This was originally posted on Andras Baneth's LinkedIn account.
