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Photo of an AI robot with a metallic face

AI Policy vs. AI Skills: UK Minister’s ChatGPT Blunder Sparks Debate

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UK Cabinet Minister for AI, Peter Kyle, made a classic mistake—treating ChatGPT like a search engine.

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Photo of a newspaper with the headline “Russian disinformation infects AI chatbots, researchers warn”
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Photo of a newspaper with the headline “Russian disinformation infects AI chatbots, researchers warn”

The Next Frontier: AI Dataset Manipulation and the Battle for Truth

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SEO was the last battleground—now, AI dataset manipulation is the real threat. As language models shape how we understand social issues, subtle biases and unseen influences could redefine public perception without anyone realizing it.

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Photo of Jacques sitting behind a laptop
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Photo of Jacques sitting behind a laptop

How AI Can Support the Humanitarian Sector

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AI offers a lifeline for humanitarian organizations facing budget cuts and resource constraints. From improving content quality to streamlining analysis, practical AI tools can help small teams maximize their impact. Here's how.

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Photo of a PowerPoint presentation on a projector screen

The Ultimate Persuasion Formula: Science Meets Influence

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Persuasion isn't just an art—it’s a science. While many rely on intuition, others seek a data-driven approach. For my fellow geeks, here’s the ultimate formula to master influence.

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Photo of Jacques giving a public speech

AI in Brussels: Insights from Conversations and Workshops

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From Sora to AI agents, professionals in Brussels are embracing AI—but with caution. While expectations rise, the need for critical thinking and practical use cases remains. The key? Start small, test, and build. How is AI shaping your work?

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Presentation slide titled “How should public affairs agencies integrate AI?”
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Presentation slide titled “How should public affairs agencies integrate AI?”

AI in Consulting: From Threat to Competitive Advantage

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AI isn’t replacing consultants—it’s making firms indispensable.

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Photo of a man sitting in front of a wall covered in pinned papers and notes

AI Won’t Replace Consultants—But It Will Expose Lazy Thinking

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Many public affairs teams use AI as a fancy spellchecker, rewording the same talking points. But AI isn’t just about efficiency—it can push you to think deeper.

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Photo of Andras and Jacques in the Ambroix studio
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Photo of Andras and Jacques in the Ambroix studio

AI in the Workplace: Adapt or Fall Behind

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AI is transforming the workplace, and staying the same isn’t an option. As your peers embrace AI for better insights and efficiency, falling behind isn’t just a risk—it’s inevitable.

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Photo of a digital person representing AI sitting behind a computer
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Photo of a digital person representing AI sitting behind a computer

Stay Updated: 11+ AI Newsletters & Experts to Follow

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Keeping up with AI can be overwhelming, so I’ve compiled a list of top newsletters and accounts that provide valuable insights, analysis, and practical use cases. Here are my go-to sources for staying informed!

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