Blog Post

March 21, 2025

By

Jacques Foul

100+ Comms Pros, 1 Big Question: How to Use AI Without Losing Quality?

Time-strapped and overwhelmed by AI tools, comms professionals are looking for practical solutions.

100+ communication people in one room to answer one question:

How can I use AI in my work without sacrificing quality?

Comms people face many challenges:

- difficulty turning complex ideas into powerful stories

- lack of time and resources to run comms smoothly

- feeling overwhelmed by all the AI tools available

That’s exactly what Andras and I tackled in a recent AI workshop for 100+ comms people.

So we created a hands-on session with:

- concrete use cases and examples

- advanced prompting techniques

- the latest AI best practices

- fun group exercises

By the end of the session, I was amazed.

Participants were taking notes.

Asking questions.

Getting excited by what AI could help them do.

One participant even told me:

"As soon as I get back, I'll brief my team on how we can use more AI to improve how we work"

Mission accomplished.

On to the next workshop!

Talk to you later 👋

PS: If you lead a comms team and want to learn more about AI, let's talk. We've got a lot coming in terms of resources and workshops!

*This was originally posted on Jacques Foul's LinkedIn account.

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