Blog Post
March 21, 2025
By
Jacques Foul
Time-strapped and overwhelmed by AI tools, comms professionals are looking for practical solutions.
100+ communication people in one room to answer one question:
How can I use AI in my work without sacrificing quality?
Comms people face many challenges:
- difficulty turning complex ideas into powerful stories
- lack of time and resources to run comms smoothly
- feeling overwhelmed by all the AI tools available
That’s exactly what Andras and I tackled in a recent AI workshop for 100+ comms people.
So we created a hands-on session with:
- concrete use cases and examples
- advanced prompting techniques
- the latest AI best practices
- fun group exercises
By the end of the session, I was amazed.
Participants were taking notes.
Asking questions.
Getting excited by what AI could help them do.
One participant even told me:
"As soon as I get back, I'll brief my team on how we can use more AI to improve how we work"
Mission accomplished.
On to the next workshop!
PS: If you lead a comms team and want to learn more about AI, let's talk. We've got a lot coming in terms of resources and workshops!