Blog Post
March 14, 2025
AI in Brussels: Insights from Conversations and Workshops
From Sora to AI agents, professionals in Brussels are embracing AI—but with caution. While expectations rise, the need for critical thinking and practical use cases remains. The key? Start small, test, and build. How is AI shaping your work?
A few observations I received about AI during my trip to Brussels (in random order):
- people mentioned using Sora, Opus, DeepL and agents
- AI impacts all levels of work from strategy to execution
- there's anxiety about increased expectations due to AI
- people need more critical thinking and accountability
- AI agents are the most promising solution in comms
- people love the idea of critiquing their work with AI
- deeper questions will get you sharper AI responses
- comms pros remain hesitant due to poor AI writing
- saving time and prioritisation are still key needs
- there’s high demand for practical AI use cases
After giving 3 AI workshops last week, I realised:
AI is here to stay.
But it's not about adding it to everything you do.
It's about starting small and testing it on a small project.
And slowly stacking tools and processes on top.
How is AI affecting your work?
Talk to you later 👋
**This was originally posted on Jacques Foul's LinkedIn account.
