A few observations I received about AI during my trip to Brussels (in random order):

- people mentioned using Sora, Opus, DeepL and agents

- AI impacts all levels of work from strategy to execution

- there's anxiety about increased expectations due to AI

- people need more critical thinking and accountability

- AI agents are the most promising solution in comms

- people love the idea of critiquing their work with AI

- deeper questions will get you sharper AI responses

- comms pros remain hesitant due to poor AI writing

- saving time and prioritisation are still key needs

- there’s high demand for practical AI use cases

After giving 3 AI workshops last week, I realised:

AI is here to stay.

But it's not about adding it to everything you do.

It's about starting small and testing it on a small project.

And slowly stacking tools and processes on top.

How is AI affecting your work?

Talk to you later 👋

**This was originally posted on Jacques Foul's LinkedIn account.