AI in Comms: 4 Principles for Ethics & Effectiveness

Everyone’s talking about AI but let’s not forget the 4 principles that keep it ethical and effective:

→ Ensure transparency

Be clear with your team members how they use AI, what responses they get and what decisions they make with AI.

→ Set data privacy standards

Avoid sharing personal information and check the settings of the tools you use to make sure AI models are not trained with your data.

→ Identify and address bias

Consider using data that is more representative of diverse groups to prevent AI from replicating harmful stereotypes.

→ Always be cautious

Limit the likelihood of mistakes by asking more detailed questions, digging deeper, and always checking for credible sources.