Comms teams who are not using AI are missing out.

It’s costing them a lot:

- lower ROI on campaigns

- time wasted on manual tasks

- weaker data insights for strategy

- less creativity in developing content

But there's another way:

Getting your team upskilled in AI.

AI is not just about writing clever prompts.

It's about teaching your team:

- how to cultivate curiosity

- how to ask deeper questions

- how to think more strategically

- how to better protect your data

Here are 5 steps to get started:

- map out how your team is using AI tools

- be cautious and avoid using personal data

- review output by checking credible sources

- ask deeper questions with more precise prompts

- define internally the decisions you'll make with AI

- spot repetitive, time-consuming or data-heavy tasks

In 2025, Andras and I will continue to share insights and best practices so we can upskill more comms professionals.

Talk to you later 👋

**This was originally posted on Jacques Foul's LinkedIn account.

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