Blog Post
October 11, 2025
Every Great Story Is About Character
A powerful reminder that compelling stories — whether in film, politics, or advocacy — hinge on character, not plot. This book unpacks the psychology behind unforgettable storytelling and why authenticity beats spectacle every time.
“No matter how bedazzling the events of a plot might be, all story is ultimately about character.
”Amazing, deeply researched and well written book about creating memorable stories, be that for Hollywood, campaigns, or lobbying.
Much recommended.
This was originally posted on Andras Baneth's LinkedIn account.
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