Blog Post

March 28, 2025

By

Jacques Foul

Getting Better AI Results: Insights from Comms Experts

We asked communications professionals how they refine AI outputs—here’s what they shared.

We asked comms people to share how to get better AI results. Here are my raw notes:

- explain your challenge before asking for solutions

- ask AI to provide additional details to check results

- share more information on what you expect from AI

- use references, docs and links to provide more context

- have a clear idea of what a good AI response looks like

- use AI to criticise your writing (and your strategy too)

- tailor AI responses to the people you want to reach

- ask AI to ask 3 questions to help it improve results

- cross-check results with different AI tools

Is there an idea you'd like me to unpack?

Let me know in the comments.

Thanks again Ambiorix Center & Podcast Studio for hosting us!

Talk to you later 👋

*This was originally posted on Jacques Foul's LinkedIn account.

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