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IB94
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IB94

AI Won’t Replace Your Communications Team—But It Can Make Them Smarter

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Running an AI workshop with the European Research Executive Agency, we explored how co-intelligence—human creativity + AI—can boost communications, from attracting scientists to Europe to crafting more persuasive campaigns.

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IB93
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IB93

When Your AI Starts Swearing: The Strange World of Grok’s ‘Unhinged’ Mode

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Twitter/X’s AI tool Grok comes with wild personality modes like ‘Unhinged,’ where conversations turn bizarre, funny, and full of swearing. But beyond the novelty, what happens if these AI personalities are shaped by companies—not users? A look at the social and personal impact of AI modes we don’t control.

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IB92
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IB92

AI Is the New Washing Machine: Freeing Us from Digital Chores

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From laundry to data entry, machines free us from tedious chores. Just like the washing machine transformed lives, AI automation can reclaim our time for higher-value work.

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IB91
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IB91

100 Takes on AI: Are We Finally Learning How to Think (and Compete) Differently?

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What do leading companies really think about AI? From models as thought partners to the power of proprietary data, the ‘100 Takes on AI’ compilation is packed with insights on decision-making, strategy, and competition. Here are two highlights—and a link to the rest.

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IB10
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IB10

The 4 Meeting Rules Your Boss Should Follow Too

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Meetings don’t have to be time-wasters. These four simple rules keep discussions purposeful, productive, and fair—for managers and teams alike.

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IB9
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IB9

When AI Outsells Humans: What Persuasive Machines Mean for Advocacy, Politics, and Beyond

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A new study suggests AI tools can be more persuasive than humans—including lobbyists and activists. What does this mean for advocacy, politics, and communication strategies? Explore the risks and opportunities of persuasive machines.

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IB8
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IB8

The Smartest App Marketing Move? No Pitch at All.

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Instead of cold emails and demos, one app company staged a live theatre show to win over HR departments. The result? Entertainment, powerful workplace lessons, and brilliant marketing. Here’s how turning a sales pitch into a performance paid off—and what other businesses can learn.

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IB7
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IB7

Who Knew Spanish Class Would Lead Me to AI in Madrid?

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From high school Spanish classes to running an AI workshop in Madrid — a journey that blends languages, culture, and technology. Discover how language learning shaped my path to exploring AI and the Pirámide de Maslow del uso de la IA/GPT.

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IB6
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IB6

AI at Work: A Chart of Human Reactions You Can’t Ignore

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Many organizations are adopting AI tools without fully understanding how employees feel about them. This post explores 9 common psychological responses to AI, offering a practical lens for leaders managing change, strategy, and communication around new technologies.

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