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Photo of a slide titled “Targeting EU pharma policy makers”
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Photo of a slide titled “Targeting EU pharma policy makers”

Targeting EU Pharma Policy-Makers: How AI Can Refine Your Advocacy Strategy

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Who exactly are the EU policy-makers shaping pharma regulations, and how do you craft messages that resonate with them?

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Photo of Jacques in in the Ambroix studio with a microphone
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Photo of Jacques in in the Ambroix studio with a microphone

How Deep Are Your AI Questions? Unlock Better Insights with Smarter Prompts

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The quality of your AI-generated answers depends on the depth of your questions. Want more meaningful insights?

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Photo of Jacques wearing a suit
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Photo of Jacques wearing a suit

100+ Comms Pros, 1 Big Question: How to Use AI Without Losing Quality?

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Time-strapped and overwhelmed by AI tools, comms professionals are looking for practical solutions.

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Photo of a slide titled “See why AI has political preferences”
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Photo of a slide titled “See why AI has political preferences”

Do AI Tools Have Political Bias? A New Study Sheds Light

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AI models may not have personal opinions, but their responses are shaped by built-in or inferred values—meaning the way you phrase a question can influence the answer.

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Photo of an AI robot with a metallic face
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Photo of an AI robot with a metallic face

AI Policy vs. AI Skills: UK Minister’s ChatGPT Blunder Sparks Debate

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UK Cabinet Minister for AI, Peter Kyle, made a classic mistake—treating ChatGPT like a search engine.

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Photo of a newspaper with the headline “Russian disinformation infects AI chatbots, researchers warn”
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Photo of a newspaper with the headline “Russian disinformation infects AI chatbots, researchers warn”

The Next Frontier: AI Dataset Manipulation and the Battle for Truth

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SEO was the last battleground—now, AI dataset manipulation is the real threat. As language models shape how we understand social issues, subtle biases and unseen influences could redefine public perception without anyone realizing it.

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Photo of Jacques sitting behind a laptop

How AI Can Support the Humanitarian Sector

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AI offers a lifeline for humanitarian organizations facing budget cuts and resource constraints. From improving content quality to streamlining analysis, practical AI tools can help small teams maximize their impact. Here's how.

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Photo of a PowerPoint presentation on a projector screen

The Ultimate Persuasion Formula: Science Meets Influence

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Persuasion isn't just an art—it’s a science. While many rely on intuition, others seek a data-driven approach. For my fellow geeks, here’s the ultimate formula to master influence.

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Photo of Jacques giving a public speech
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Photo of Jacques giving a public speech

AI in Brussels: Insights from Conversations and Workshops

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From Sora to AI agents, professionals in Brussels are embracing AI—but with caution. While expectations rise, the need for critical thinking and practical use cases remains. The key? Start small, test, and build. How is AI shaping your work?

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